Bobbi Brown Cosmetics has announced that US model and actress Kate Upton will be the brand’s second celebrity face, following the 2012 appointment of actress Katie Holmes.
Upton will appear in campaign images at Bobbi Brown counters worldwide in July 2014, in addition to supporting editorial features.
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Kate Upton, the latest face of Bobbi Brown Cosmetics |
“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” Brown explained.
“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are, and I love that,” added Upton.
“Kate is appealing because she is a real woman who is confident in her own skin,” commented Bobbi Brown Cosmetics President Maureen Case. “She has a personality that people can connect with, and one that Bobbi connected with personally.
“The Bobbi Brown brand celebrates “˜be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”
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