Bobbi Brown has unveiled a new Long-Wear Cream Shadow Stick. The ad campaign features the first image of new brand ambassador Katie Holmes.
The line will be available from February at Bobbi Brown travel retail locations in the Americas and Asia Pacific, before rolling out to the Europe-Middle East-Africa region in March. “Long-Wear Cream Shadow Stick is designed for the modern woman on the move,” explained Brown. “[You just] swipe it on and go – it’s that easy.”
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Celebrity face Katie Holmes makes her Bobbi Brown debut with Long-Wear Cream Shadow Stick |
The Long-Wear Cream Shadow Stick is described as a do-it-all formula that glides on and can be used to shade, define, smoke up and highlight eyes. It delivers up to eight hours of water-resistant wear without creasing, flaking or fading, the brand maintains. Antioxidant vitamins C and E are said to help protect the delicate eye area, while skin conditioners create a smooth, comfortable and lightweight feel.
The line is available in eight shades: Vanilla, Golden Pink, Sand Dune, Iced Blue, Forest, Shadow, Bark and Violet Plum.
In other news, Bobbi Brown has extended its skin care portfolio with two new problem solvers. SPF 50 Protective Face Base and Corrective Spot Treatment SPF 25 will be available in travel retail worldwide from February.
The products are claimed to even out skin tone and cover imperfections, while providing maximum sun protection. SPF 50 Protective Face Base delivers a boost of hydration while helping to shield skin from the sun. It features broad-spectrum UVA & UVB protection, within an even base that is ideal for make-up application, according to the brand.
Corrective Spot Treatment SPF 25 is described as a double-action treatment make-up which instantly hides imperfections and covers dark spots. The formula features Mulberry, Grape and Scutellaria Extracts to help brighten and even out skin tone over time. It is available in six shades.
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