The Estée Lauder Companies and PVH Corp. have introduced ‘Tommy Hilfiger Impact Eau de Toilette’, the new male fragrance from Tommy Hilfiger.
It is now available in 50 ml and 100 ml sizes in selected locations in Americas and EMEA travel retail.
The brand described the new Eau de Toilette as a ‘bold and masculine’ fragrance. It combines citrus top notes with cocoa leaf accords, a smoky aromatic trio of woody heart notes, and spicy Akigalawood base notes.
The Tommy Hilfiger Impact Eau de Toilette fragrance bottle features a curved and transparent silhouette in the brand’s signature red, white, and navy blue colour palette. It is accented with a striking T-shaped cap containing a secondary travel vial so customers can enjoy the fragrance on-the-go.
The fragrance is also complemented by the Impact Hair & Body Wash, Impact Face Moisturiser, and Impact Grooming Oil.
The campaign features Tommy Hilfiger’s fragrance ambassadors British Singer-Songwriter James Bay, Colombian-born and Miami-raised singer-songwriter Sebastian Yatra, and German Singer-Songwriter Wincent Weiss. It was shot in various locations around London and culminates in the Wembley Arena.
Speaking about what the word ‘impact’ means to them, James Bay said, “Your impact is only limited to the size of your dreams;” Sebastian Yatra said, “Impact is all about going after your dreams in your own way,” and Wincent Weiss said, “You define your impact, you make it count.”
