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Bombay Sapphire Reign is inspired by the cocktail glass created for the brand by the famous designer Eva Zeisel |
UK. Bombay Sapphire has launched a new gift pack, containing a one-litre bottle of gin and a recipe booklet, exclusively across travel retail. Bombay Sapphire Reign is the latest in the brand’s series of ‘Inspired’ gift packs, designed to appeal to style-conscious consumers in travel retail.
Bombay Sapphire Reign takes its inspiration from the innovative cocktail glass created for Bombay Sapphire by Eva Zeisel, a world-renowned designer. The prismatic spheres of the design aim to magnify the key messages on the bottle, detailing the 10 botanical ingredients in the gin.
This is the first time that the Fresnel lens printed foil laminate technique (by API), which creates the 3-D dome effect illusion, has been applied to packaging in the drinks sector.
The gift box, designed by Webb Scarlett deVlam, won the Best Cartonboard Packaging Award on 5 November at the UK Packaging Awards, held by Packaging News magazine.
“Our premium Bombay Sapphire Reign pack is synonymous with the exceptional cocktails produced with Bombay Sapphire Gin, both of which provide our consumers with sophisticated gifts during the holiday season,” said Bacardi Global Travel Retail Division Global Marketing Director Trent Russell.
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