Bombay Sapphire has teamed up with leading fashion designer Holly Fulton to create a limited edition luxury gift set.
The travel retail exclusive, available in select markets globally, contains an original Holly Fulton design unisex scarf and a 1-litre bottle of Bombay Sapphire gin.
“Bombay Sapphire continues to explore new ways in which to premiumise the gin category, and our new partnership with Holly Fulton is an excellent example of how we are adding value to the category,” said Bacardi Global Travel Retail Global Marketing Manager Richard Cuthbert.
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The bespoke Bombay Sapphire scarf and gift box created by fashion designer Holly Fulton | |
Fulton commented: “Creating a design inspired by Bombay Sapphire felt very natural. I’m incredibly pleased with the final design and I really hope that people will enjoy wearing the scarf whether the pack is being bought as a treat for themselves or as a gift.”
The Holly Fulton label is said to epitomise modern luxury and the exclusive scarf reflects Fulton’s trademark style, with its complex graphic embellishment and witty twists. The gift box is decorated with a striking design inspired by the distinctive shape of the Bombay Sapphire bottle.
“Driving footfall through innovative pack design is becoming more and more challenging,” Cuthbert continued. “Brands are competing to catch the eye of discerning consumers with limited time to shop and the Holly Fulton gift box for Bombay Sapphire has that something special needed to make a real impact.”
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