TÜRKIYE. Beam Suntory is celebrating its latest edition of the Bowmore x Aston Martin collaboration with a spectacular pop-up in Istanbul Airport in partnership with Unifree and Gebr. Heinemann.
As reported, the final Bowmore x Aston Martin collection unites Bowmore’s dedicated channel range with some famous names from the ultra-luxury car marque.
Since launching in 2021, this collaboration has featured a range of bold, limited-edition bottle and pack designs. In this final series, the existing Bowmore 10, 15 and 18 Year Old single malts provided the inspiration to Aston Martin’s design experts, to select specific car designs and stories to align with the distinctive character of each of the whiskies.
The animation is centred around the partner’s message ‘Made to Move You’ and brings the collection to life through immersive retailtainment elements.
The first two editions of the travel retail-exclusive Bowmore x Aston Martin collection, which blend Bowmore’s Scotch whisky heritage with the craftsmanship of Aston Martin, were the subjects of Moodie Davitt Spotlight Series eZines in 2021 and 2022.
Commenting on the animation, Unifree CCO Ceren Tonguç said: “As Unifree, it is our mission to bring the best products and brands to those who desire it. We are happy to be able to bring these impressive products from the Bowmore x Aston Martin collection to our travellers in Istanbul Airport.”
Gebr. Heinemann LTC Purchasing Director Ruediger Stelkens added: “We are delighted with the Bowmore x Aston Martin collaboration, whose striking design resonates with both whisky lovers and collectors. We are excited to add these great products to our range, which are a testament to our fruitful partnership with Bowmore.”
The pop-up also gives travellers the opportunity to see the Bowmore ARC-52, a visually striking super-premium whisky and decanter. The decanter’s innovative design blends natural and man-made contours in a modernist fashion, which is inspired by Aston Martin’s luxury car design philosophy.
TASTING NOTES (Beam Suntory)
Bowmore 10 Years Old / 40cl ABV / RRP US$64.00
On the eye: Dark amber
Breathe in: Sun-dried fruit, baked Seville orange and toasted maple
Sip: Sultanas, sea salt and dark fruit oils
Savour: Peat-smoked walnut and spices
Bowmore 15 Years Old / 43% ABV / US$98.00
On the eye: Golden barley
Breathe in: Sicilian golden desserts with honey, Amalfi lemon and sweet tobacco leaf
Sip: Silky citrus, salty-sweet vanilla and honeycomb
Savour: Peat smoke, sweet almond and lingering lemon
Bowmore 18 Years Old / 43% ABV / US$145.00
On the eye: Deepest sunset
Breathe in: Rich dark chocolate, treacle toffee and date oil
Sip: Bitter-sweet orange peel and peat-smoke roasted coffee
Savour: Velvet mocha and macadamia nut chocolate ✈
