CHINA. Beam Suntory is introducing Bowmore 22 Year-Old Pedro Ximénez Cask Finish to global travel retail via an exclusive allocation of 3,085 bottles to China Duty Free Group (CDFG) across China.
The limited-edition expression from the island of Islay, Scotland has been aged for 18 years in a batch of four different types of casks, including butts, barrels and hogsheads. It was then further enriched for four years in five European oak Pedro Ximénez casks.
Selected by Bowmore Master Blender Ron Welsh, the whisky has been bottled at the perfect time to optimise its character, the company said.
It is described as shimmering deep chestnut in colour, with an aroma that promises exotic fruit and sea salt swirling gently alongside Bowmore’s subtle smoky notes.
Welsh said: “We are always looking for ways to expand our portfolio of exceptional whiskies and the opportunity to introduce new flavours. We are excited to add the Spanish flair associated with Pedro Ximénez sherry to the heritage and character made famous by Bowmore to make this perfect combination.
“I have no doubt that travellers and whisky lovers across China will be pleased to experience this wonderful addition to the Bowmore family.”
Beam Suntory Marketing Director of Global Travel Retail Manuel González said: “We are delighted to launch the Bowmore 22 Year-Old Pedro Ximénez Cask Finish exclusively to global travel retail in China.
“Combining Bowmore’s smooth quality with the new flavours presented by Pedro Ximénez sherry, this whisky is the perfect example of our commitment to offering consumers the opportunity to get their hands on new and exciting limited-edition products to enjoy.
Tasting notesBowmore 22YO PX 49.5% ABV Colour: Deep chestnut Nose: Robust aroma of treacle and sticky toffee pudding, beeswax and pecan pie with blood orange fruit notes and a hint of sangria Taste: First sips envelop the tongue in sweet, syrupy molasses with a potent hit of Pedro Ximénez, Morello cherries and intense, dark chocolate which melds with crème brûlée, dates, cinnamon and leather, followed by dried thyme Finish: Long, sumptuous, sweet finish with traces of sherry |
“The Bowmore 22 Year-Old Pedro Ximénez Cask Finish is a response to market trends which shows that there is a strong preference for smooth whisky in China, with sherry casks from luxury brands proving to be more popular among our target audience than traditional mainstream alternatives.”
China Duty Free Group President Charles Chen said: “We are thrilled to exclusively partner with Beam Suntory to offer our shoppers the brand new and limited-edition Bowmore 22 Year-Old Pedro Ximénez Cask Finish single malt whisky.
“We know local passengers will love the opportunity to try the rare combination showcased in this exquisite spirit. CDFG has always had an excellent relationship with Beam Suntory and our partnership will continue to reap rewards for travellers across China for many years to come.”
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