Bowmore Islay Single Malt Scotch whisky today announced the release of a specially designed Lunar New Year range exclusively for travel retail.
With a recommended retail price of US$145, the 18 Year Old Bowmore Lunar New Year is available in duty free stores in China, Korea, Hong Kong, Taiwan, Singapore, Thailand and Malaysia.
The bottling features in evocatively designed packs to reflect the launch timing. The design includes an illustration of the Bowmore distillery sitting atop a swell of waves, and key elements such as barley, casks, and peat smoke representing the features that define Bowmore whisky.
The design also features the Water Rabbit (the Lunar Year of the Rabbit is set to begin) in a dynamic way, with the style taking inspiration from traditional brushstrokes of Chinese paintings.
The 18 Year Old has been matured in fine Oloroso and Pedro Ximénez Sherry casks. Bottled at a strength of 43%, the expression offers aromas of rich dark chocolate, treacle toffee and date oil, said the brand owner. It features bitter-sweet orange peel and peat-smoke roasted coffee on the palate, before a velvet mocha and macadamia nut chocolate finish.
Beam Suntory said: “To unite the combination of Bowmore and the Lunar New Year, the beautifully illustrated boxes will focus on ‘reunions’ and align with what the Lunar New Year symbolises.”
Beam Suntory Marketing Director of Global Travel Retail Manuel González said: “We are thrilled to unveil the 18 Year Old Bowmore Lunar New Year Limited Edition exclusively to global travel retail across Asia for a second year in a row. Lunar New Year and journeys are inextricably linked – as millions around the world embark on a journey home to be reunited with loved ones. We wanted to make sure that shoppers could find in Bowmore the perfect match and the perfect gift for these celebrations.” ✈
