FRANCE. Beauté Prestige International (BPI) has updated its L’Eau d’Issey summer fragrance concept with two new editions: one for men and one for women. They are being introduced this month.
Historically, the packaging for the summer scents represents a departure from the brand’s minimalist white, silver and black colour-scheme.
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The new summer fragrances from Issey Miyake and BPI | |
For summer 2008, designer Santiago Marotto* has created a “rêve d’eau” (dream of water) motif, described as a fantastic journey between the skies and the seas.
“I wanted to evoke the cycles that water goes through, and to show it in all its forms: rain, vapour, liquid”¦water as a “˜living’ thing,” he explained.
“At the same time I wanted to capture its light, airy freshness in a figurative, light-hearted, nearly naïve mode of expression.”
Accordingly, both L’Eau d’Issey Eau de Toilette pour l’Eté and L’Eau d’Issey pour Homme Eau de Toilette l’Eté are presented in a midsummer sky-blue bottle, adorned with delicate graphics screen-printed in white. The outer carton is a frosted white case.
Both juices have also been updated for summer by nose Jacques Cavallier.
The women’s fragrance retails at €53 for 125ml; the men’s at €48 for 100ml.
*Santiago Marotto is part of the creative team of S2A (Surface to Air), whose studio/boutique is located in Paris. This Franco-American agency does creative work with photography, graphics, illustration and video for the worlds of fashion, music and modelling.
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