FRANCE. Beauté Prestige International (BPI) has updated its Fleur du Male masculine fragrance from Jean Paul Gaultier with a fresher version, called La Cologne Fleur du Male.
It will be available in the travel retail channel from 1 May.
The original scent is described as seductive, voluptuous and slightly irreverent. The new version is said to provide a bright, fresh new take on its predecessor.
It features a blend of bergamot and orange blossom, the key ingredient of the original and an unusual basis for a masculine fragrance. The scent explores the orange blossom’s myriad facets in a Cologne, according to BPI.
The fragrance is presented in the signature torso flacon, this time coloured a frosted white.
La Cologne Fleur du Male will be available as a 125ml, priced at €50.
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