Brand Showcase: Nike takes time out with the latest sports watches – 24/03/05

US. Nike takes time out to unveil new sports watches in its Nike Timing collection. Two of the sports watches are inspired by Tour de France champion cyclist Lance Armstrong.

The D Line model (not pictured) is dubbed D for Durable. Resilient metal links are wrapped around a urethane-linked band. Combining tough metals with advanced polymers, the D Line’s solid construction is built to withstand the toughest punishment without sacrificing comfort, weight or functionality, according to the company. Features include a one-piece hinged buckle, three-stage snooze alarm and analogue or holographic digital display. Distinctive design, rugged styling.

The other models are:

Cuff: This sports watch comprises a detachable, low-profile digital watch nugget packaged with three different sweatbands for wearers to customise. Features include time, date display; machine-washable cuffs; water-resistant.
Oregon Series Leather: Comfortable, durable, rugged watch with a waterproof leather band. Hardened metal case. Leather bands can be found on the Analog, Analog Chrono and Square Digital models. Features include scratch-resistance; 100m water resistance.
Triax Fly and Triax Roar: Children’s watches with easy-to-read faces in analogue or digital. One-touch backlight on the digital Triax Fly, plus alarms, stopwatch and 50m water resistance. Triax Roar has luminescent hands and dial markers, aluminum face shield and 50m water resistance.
Presto Duo: The new Duo addition is a translucent C bracelet with an analogue face. It features a “double shot” construction, enabling the inner module to remain visible through the nylon exterior. Features time/date/chronograph (on digital models); one-touch backlighting; 30m water resistance.
Imara HRM: The Imara HRM women’s model features programmable target heart zone with out-of-zone alert; chronograph/time your workout and track calories burned; time/date display, two time zones; 50m water resistance.
Triax 3i and Triax 3h: The watches, for runners, have analogue faces, an S-shape design, luminescent hand and face markings; 100m water resistance. Features stainless-steel buckle and backplate.
Lance Race/Lance Race Chrono: Lance Race weighs 75g, includes altimeter, data, alarm and yellow LCD display. Lance Race Chrono is a custom chronograph watch for post-race wear. It has a titanium case, one-piece pinless strap and an engraved signature on the backplate.
Triax Speed 100: The Triax Speed 100, for runners, has an extra-large display. Features include Target Time, which allows you to enter goal times and track your progress while training or racing, plus a 100-lap chronograph and interval timers. Convertible Display provides views of total time and/or lap time.

For details, contact Lisa Johnson, Global Travel Retail Sales Manager, Nike Timing at +1 512 874 7355; fax: +1 512 874 7305, or email: ljohnson@adaoglobal.com; website: www.niketiming.com.

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