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Braun °CoolTec was noted for its design and handling by judges |
Braun °CoolTec, the brand’s latest innovation in electric shaving, has won the 2013 red dot product design award.
The shaver was selected from thousands of submitted products and noted for its “ergonomic body, distinctive aesthetic design and intuitive handling”, according to the brand.
Braun °CoolTec features an aluminium cooling bar in the shaver head that cools the skin during the shaving process. The key element in the product is Braun’s Thermo-Electric-Cooling technology (TEC) which directs heat away from the skin, minimising skin irritation and delivering a relaxed and fresh skin sensation right after shaving.
Head of Braun Design Prof. Oliver Grabes said: “We are very happy about the red dot award for the new Braun CoolTec shaver. It is a great appreciation of design that makes technical innovation both useful and joyful, creating a new user experience in a category where innovation is particularly challenging.
“It is a confirmation of our functional, honest and aesthetic design approach that speaks to Braun’s famous design heritage.”
With this red dot product design award, the new Braun °CoolTec joins a range of over 250 Braun products which have won leading international design awards throughout the last five decades.
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