Braun, in partnership with Zeon Limited, has unveiled its first Braun Time watch collection in nearly two years. Launched on 13 August, the new collection keeps in line with the brand’s clean, minimalist aesthetic and has been carefully curated both in terms of design and product range.
This eagerly awaited collection comprises a number of “˜firsts’ in the range: the first Braun dual analogue-digital watch, the first Braun full ceramic watch, and the first ladies’ coloured leather strap selection.
New design innovations include circular depressions on the inside of the watch straps designed for optimal ergonomics and comfort. Materials used include scratch-resistant ceramic and soft, supple strap leathers.
Three new clocks and a limited edition white calculator complete the collection and will be available later in the year.
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Clockwise from top left: the Classic GMT World Timer Watch in blue, the Classic Ana-Digi Watch, the new turquoise leather strap for ladies, and the Full Ceramic Watch in stone beige | |
Classic GMT World Timer Watch (BN0142) – This new watch model houses a GMT/dual-time Ronda movement and draws inspiration in its design from the iconic Braun AW24 of the 1980s. It features a date function, is water-resistant to 5atm and comes in blue, brown and black leather straps. It is priced from US$235 to US$250.
Full Ceramic Watch (BN0171) – This fully ceramic watch, described as a physical interpretation of Braun’s “˜less, but better’ philosophy, is water-resistant to 3atm and available in black and stone beige. It is priced at US$440.
Classic Ana-Digi Watch (BN0159) – The very first Braun dual analogue-digital watch combines the classic elements of an analogue watch with the functional aspects of a digital watch. The digital functions include: dual time, day, date, alarm, chronograph and an EL backlight. The rubber strap has been specially designed for comfort, said Braun. It is priced from US$250 to US$280.
Braun has introduced new brown leather straps and dial combinations to its range of classic watches (US$150-$320). Crafted from natural leather, this premium strap features circular depressions on the back “to enhance
comfort and to enrich the wearing experience”, the company said.
In a major departure from Braun’s staple grey and black straps, the company has unveiled three new colours for the popular BN0031 ladies watch (US$135): pink, turquoise, and light beige.
