ARGENTINA. Braun and InterBaires have achieved record results together this year, thanks to new shop openings and improved merchandising displays, particularly at Buenos Aires Ezeiza International airport (pictured left).
For the year to August, InterBaires has revealed that Braun sales have already surpassed by +8% the sales total for 2003. The forecast for full-year 2004 is +68% over last year’s total.
Braun’s star product at InterBaires this year to date has been its BP 1650 blood pressure monitor, followed by the Braun FreeGlider 6680 shaver, EP 100 rechargeable beard trimmer, and Braun Oral-B D 15513 T rechargeable travel toothbrush.
Braun has also stormed ahead at Montevideo Carrasco Airport (right), where a new duty free shop opened in July. The company achieved its best ever month at the location in August, virtually clearing all available stock in the first five weeks of the new operation.
MORE STORIES ON BRAUN/INTERBAIRES
Braun travels light with new pocketable shavers and toothbrushes – 02/09/2004
Braun launches new mid-price and womens ranges – 10/02/04
Vintage year for male cosmetics at InterBaires? – 07/09/04
InterBaires boosts penetration, spend per transaction and overall sales – 24/08/04
