GERMANY. Braun is introducing three new product concepts to the trade for the first time at the IAADFS Duty Free Show of the Americas 2009: The new Series 3 model 370 A, The Silk-épil Xpressive Body & Face 7781 – W&D, and the new look bodycruZer.
Braun Series 3 Model 370 A
Available now in travel retail exclusive airline packaging, the Series 3 Model 370 A will retail at a duty free price of US$139.00.
The Series 3 Range is designed to minimise skin irritation when shaving the beard growth that is left after a weekend break. It features three independently floating shaver elements which include a combination of two foils combined with a middle trimmer, to ensure skin is left smooth and comfortable.
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The Series 3 Range is designed to minimise skin irritation when shaving beard growth that is left after a weekend break |
Silk-épil Xpressive Body & Face 7781 – W&D
A new addition to the Silk-épil Xpressive range, this model features new wet & dry technology, allowing it to be safely used in the bath or shower.
The new Silk-épil Xpressive 7781 features an ergonomic design to provide gentler epilation and smoother skin.
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The Silk-épil Xpressive Body & Face 7781 – W&D (left) and the new bodycruZer B55-1 & B35-1 (right) | |
bodycruZer B55-1 & B35-1
The new Braun bodycruZer claims to be the world’s only rechargeable body groomer. It features a Braun electric precision trimmer to shorten hairs and a Gillette Fusion blade for a clean and comfortable shave, to use anywhere on the body.
Both the trimmer and blade can be used alone, or used in combination. An attachable comb also lets users trim hair to a preferred length while the safety comb attachment allows them to trim hair to zero length without the risk of nicks and cuts.
The new bodycruZer is specially designed for all over body grooming and suitable for wet and dry use. Its ergonomic design ensures convenient handling while optimised safety is guaranteed through inductive charging, according to Braun. The LED display makes it easy for users to see at a glance when the body groomer is charged – ten hours full charge for 50 minutes of cordless operation.
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