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Eva Air’s buying team celebrate their winnings with Klaus Mellin on the Braun stand at the TFWA World Exhibition |
GERMANY. Braun highlighted its 20th year of participation at the TFWA World Exhibition in Cannes with a special raffle for customers and friends. The happy winners included buyers from Eva Air, Asiana and Condor.
“There were two top prize categories plus consolation prizes,” said Braun’s Klaus Mellin, “so no-one was really disappointed.”
There were several very happy first prize winners who had to choose between Braun’s top shaver model 790 CC, top-of-the-range epilator Silk-épil Xpressive 7781 wet & dry, and the high-end power toothbrush Triumph with SmartGuide.
“While the tombola created a very happy mood on the stand, there were serious and fruitful business discussions and the new products presented were received with great enthusiasm. Most interest was caused by the revolutionary SatinHair Brush SB 1,” enthused Mellin.
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Condor’s Michael Lins was another lucky winner in Cannes |
Overall, the number of business discussions on the Braun stand increased by +16% with most customers coming from Europe (48% of total), followed by visitors from Asia Pacific (17%), the Americas (13%), and then the Middle East and Africa (11% each).
The increase in the number of visitors versus last year was evenly spread among all regions, except for the Middle East and Africa, which registered slightly fewer visitors to the Braun stand, according to Mellin.
The number of airline representatives coming to the booth was at the same level as last year’s Cannes show, he added.
For details, contact Braun GmbH Dept. IAM-DF, Frankfurter Str. 145, D-61476 Kronberg, Germany, tel: +49 6173 30 1729, fax: +49 6173 30 80 1729, or e-mail Alysia Jones at jones.a.26@pg.com
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Braun invites friends to celebrate 20 years in Cannes as travel retail team grows to six – 06/10/09
