Bravo Fashion has announced a major push into Chinese ecommerce channels after signing an agreement through Global Cart.
The deal, inked on 30 July, will also see the US fashion, eyewear and accessories brand owned by entrepreneur Terry Smith listed on multiple Chinese ecommerce sites and programmes including Tmall, Kaola, Pinuodu and WeChat.
Smith told The Moodie Davitt Report that Bravo has also entered into an agreement to sponsor a weekly live streaming of its leathergoods and eyewear lines (minimum four shows per month) across multiple Chinese platforms.
“This is a huge development for Bravo Fashion,” Smith said. “At least four times a month for two to three hours a day, consumers will have the opportunity to see and purchase the full range of Bravo Fashion leathergoods and optical lines by video streaming.
“As part of the agreement, Chinese consumers will also have social media campaigns about Bravo’s full line of products sent to their computers and devices.”
In other news, Bravo has also teamed up with Air France, Lufthansa & Austrian Airlines to list the company’s eyewear line.
As reported, Bravo Fashion is a Silver Partner (#Sunglasses Zone SG-S5) at the Moodie Davitt Virtual Travel Retail Expo this October.
