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The breo Classic Pop Art watch; travel retail exclusive travel speaker; Roam Twist watch |
UK lifestyle company breo is exhibiting for the first time at this October’s TFWA World Exhibition where it will be showing its full range of watches, sunglasses and accessory products (Stand number: Blue Village H1).
New colours and travel retail exclusive additions have been added to breo’s Classic watch collection, along with the Roam Twist and two new innovative lines, details of which will be announced soon.
The Classic watch combines a contemporary design with a range of colours that extend from eye-popping to more understated, subtle tones, the company said. Offered at a competitive price, ranging from US$20-US$50, the Classic has a soft rubber and wrist-hugging strap design which makes it comfortable to wear.
In Cannes, breo will be adding a cool Pop Art line, with two models exclusive to travel retail, and new on-trend colours including berry, red and mint. Offering style, fashion and function, the Classic is now listed by Thomas Cook, Thomson, Ryanair, EasyJet, Virgin, Kenya and Qantas from September 2012.
Also on show will be the Roam Twist which is aimed at the teenage market. Offered in five colours (black, blue, pink, lime and purple), the Twist offers the same quality as the standard Roam Elite head (5ATM), with the addition of a band look to appeal to the younger consumer.
In three years, breo has garnered more than 180 listings on 87 airlines worldwide primarily for its Go range including Roam Elite, Bangle, Venture 3in1, Curve 3in1, Pure and new Roam Twist and Classic Curve watches and sunglasses.
Priced at US$20-US$50, the Go range is said to offer a fun and stylish watch at great value for money which does not compromise on quality.
Building ground shop business
The company is looking to build its ground shop business, particularly for its breo Style range of watches which retail from US$50-US$100 and include the Zone, Orb 10, Binary, Trak, Polygon, Zen and Venture 4in2 collections.
Said breo Global Travel Retail Controller Alison Fishwick: “We’re absolutely thrilled to be exhibiting here at TFWA World Exhibition; it’s an absolute must-do event in the travel retail calendar and is vital in us introducing our range to retailers as well as launching our new collections both to existing and potential clients.
“We’re a young company with big ideas and believe we offer a unique portfolio to travel retail. We’re flexible and ready to create formats which work for specific clients. For example, we know that in Asia airlines are looking for higher price points and so we can offer watch multi-packs to meet their specific needs.”
Alongside the watch range breo will also be showing its sunglasses range, available in six styles, each in numerous colourways and with its distinctive soft-touch rubber finish.
In addition, breo will show its new travel exclusive travel speaker which is compatible with iPod/MP3 players and smartphones, and a range of earphones.
Stand contacts at TFWA World Exhibition will be Alison Fishwick and Paul Widdop.
For details, contact Alison Fishwick, Global Travel Retail Controller, Breo Ltd, tel: +44 1382 772266, e-mail Alison@breo.com or Paul Widdop, Travel Retail Account Manager, Breo ltd, tel: +44 7725039405, e-mail paul.widdop@breo.com
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