Italian luggage and accessories company Bric’s is marking its 65th anniversary with a capsule collection inspired by the brand’s signature collection, ‘Life’.
The collection was highlighted at last week’s TFWA World Exhibition in Cannes and will be available globally from November.
For the Life 65th anniversary collection, Bric’s has renewed and updated its suede effect mustang fabric, traditionally in an olive colour, with a floral motif. The flowers are defined through stylised silver sketching, with pink and lilac tones.
The anniversary collection comprises a four-wheel soft trolley spinner available in three different sizes, one carry-on supported by two larger, check-in sized trolleys, as well as the classic Bric’s duffle bag in two sizes, a wash bag, a train case and a shopper.
Speaking in Cannes, Bric’s Travel Retail Manager Michele Maccapani said that the brand’s core market is Europe but its strategy is to grow in Asia, particularly in China. He also revealed that Bric’s will open a store at Vancouver Airport in November, in partnership with Dufry.
In other news, Bric’s has signed a three-year partnership with Qatar Airways to supply amenity kits to the airline’s first and business class passengers.
Two amenity kits, inspired by Bric’s suitcase collections, have been designed. The First Class amenity kit is a reproduction of the Bellagio Collection. The rigid, miniature cases echo the brand’s core travel collections, featuring lightweight shells accented with tobacco-coloured Tuscan leather trim and contrast stitching.
The Business Class amenity kit is an imitation of the Sintesis Collection, distinguished by its asymmetrical and curved shape.
All amenity kits come in four colours, black, grey, burgundy and cream, and feature skincare products from Castello Monte Vibiano Vecchio.
Bric’s Chief Executive Officer Attilio Briccola said: “We consider Qatar Airways as the best airline to partner on the amenity kit project. Our motto is Made in Bric’s, where fashion meets function and elegance meets innovation. At our company, we consider the quality of our products the main and most important topic, that helps us to retain our loyal consumers. We are honoured to share our values with Qatar Airways, such a premium and prestigious airline and to be part of their great passenger travel experience.”
