Brockmans Gin has unveiled an ultra-premium and exclusive expression named WŸLD.
Expanding the brand’s spirits line-up, WŸLD is set to be released next year with a total of 3,000 bottles available for an RRP of £350 (US$465) for 70cl. It will be available in global travel retail through JP-GTR.
The expression has been revealed at the brand’s event as part of the ongoing TFWA World Exhibition in Cannes, giving guests a first taste of this premium gin.
The luxury gin is presented in a chalice-themed decanter with a futuristic aesthetic, making it a prized collector’s item.
The expression is also made with nature in mind, infused with 15 botanicals, ethically hand-foraged in the most remote corners of the world.
Reflecting the brand’s commitment to sustainability, WŸLD is made using only botanicals picked by local communities that have a deep understanding, appreciation and connection to nature, to ensure the highest quality of each ingredient.
WŸLD opens with an ethereal, saline nose led by delicate juniper notes and a balsamic edge. Fragrant aromas of lemon and lime zest are interwoven with subtle floral notes of white blossoms and rose, followed by deeper notes of liquorice, while a hint of dried dark berries adds to the aromatic palate.
Every sip of this premium, clear nectar is reminiscent of the wild landscapes, with each botanical delivering distinctive flavours.
Brockmans plans to unveil a new vintage every year – offering global gin lovers a rare spirit experience. Every year, WŸLD will capture the natural changes in the ingredient’s environment, from growing location, soil type, microclimate and weather, crafting a distinctive narrative for every bottle, while preserving the classic London Dry flavour profile.
Brockmans is yet to reveal the locations where the gin will be available and is anticipating a waiting list for this rare spirit.
Brockmans Gin Managing Director Jean-Dominique Andreu said: “WŸLD is like nothing you will ever have experienced before – an iconic spirit which will shake up the gin category as we know it, as a veritable work of art, both in taste and design.
“WŸLD has been a long time in the making and we are delighted to be launching this decadently luxurious gin, made with the finest craftsmanship, elevating gin to another level, as an ultra-premium spirit.
“In creating WŸLD, we have remained deeply committed to sustainability and are honoured to have been able to partner with ethical suppliers who share our values and deep appreciation of nature, to create this incredible, landmark product.” ✈
