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PG Brogan & Company has added three new flavours to its Original Irish Cream Liqueur, namely Mint, White Chocolate and Crème Caramel |
IRELAND. PG Brogan & Company is aiming for a bigger slice of the cream liqueur market with the introduction of a new flavoured range. The company has added three new flavours to its Original Irish Cream Liqueur, available in an exclusive triple pack for travel retail and various other packaging formats.
The flavours, Mint, White Chocolate and Crème Caramel, will be available in miniatures, 75cl, 70cl and 1litre bottles. They can be sampled at Stand N17, Mediterranean Village at the TFWA World Exhibition in Cannes next month.
“There is a definite market for flavoured cream liqueurs and Brogan’s is keen to meet a clear demand,” said Pat Brogan. “The cream liqueur market is very competitive but we believe that Brogan’s wins through with its superb quality and consistency.
“As a family-run company, we are big enough to be able to meet demand and fulfil order expectations, but small enough to offer a flexible, highly reactive service that few of our competitors can match.”
White chocolate is said to offer a subtle flavour with a hint of vanilla ice cream and sugar icing. It can be taken with ice or blended with coffee-flavoured ice cream for a Brogan’s white chocolate ice smoothie. Mint has a smooth, fresh flavour with underlying creamy whiskey notes. Crème Caramel is described by the company as “a pure liquid indulgence”.
Initially launched on the Chilean, Mexican and Russian domestic markets, the new versions will be officially launched into travel retail at Cannes.
Another highlight is an exclusive pack of 3 x 350ml bottles, containing a combination of Brogan’s Original Irish Cream Liqueur plus two flavours.
For more details, contact Pat Brogan, PG Brogan & Company; tel: +353 (0) 46 909 2007; fax: +353 (0) 46 9907 2154; mobile +353 (0) 8680 92757; email: pat@brogansirishcream.com.
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