Italian jewellery manufacturing company Bros Manifatture is focusing on travel retail for the expansion of its Brosway and Pianegonda brands. Both brands are available onboard Starboard Cruises’s Caribbean routes (currently on hold due to COVID-19) and once the crisis eases the company is confident of strong growth.
Bros Manifatture was founded in 1979 by Lanfranco Beleggia and remains a family-run company to this day.
Bros Manifatture is the holding company for the Brosway, Pianegonda, Dhiva, S’Agapō, and Rosato jewellery brands. It is present in over 30 countries with more than 10,000 points of sale globally. The company also has subsidiaries in the United States and China to assist with the company’s international expansion.
The core Brosway brand was launched in 2002 and has a flagship store in the Piazza San Babila in Milan. It offers ready-to-wear men and women’s jewellery pieces made with hypoallergenic stainless steel, Swarovski crystals, precious stones and leathers.
Its latest women’s ranges are the Chakra range, and the Tres Jolie charm collection; while its latest men’s collections are the Avantgard, Bounty, Bullet, Horizon, Marine, Outback, Strong, TJ Man, Uniform, and Volano lines.
The Pianegonda brand was acquired by Bros Manifatture in 2015 and offers bold geometric jewellery pieces. The brand’s collections take inspiration from nature — contrasting soft shapes with angular lines — to create striking jewellery designs. These are the Virentia, Anguis, Arcana, Dorifora, Sublimia, Eclipsis, Aeternum, Cuspis, Scripta, Caelestia, Diatomea, Arcus and Planus lines.
