Brown-Forman builds travel retail team with new appointments

Brown-Forman Global Travel Retail has announced a number of key appointments, effective immediately.

Birte Syska

Mike Soskin has been appointed to Territory Manager, U.S. Duty Free and Canada, based in Miami. Soskin joins Brown-Forman from Pernod Ricard. He will report to Monte Wilson, Director Americas Travel Retail and Global Key Accounts.

Sylvia Murray has been named Territory Manager, U.S., Mexico & Caribbean. Murray will be based in Atlanta. She will continue to report to Monte Wilson.

Dawn McCubbin has been named Finance Analyst, based in Louisville. McCubbin will concentrate on Americas Travel Retail, Military & Transportation, reporting to Suanna Leslie, Finance Director, Global Travel Retail.

Adam Moss has been appointed Area Manager, U.S. & Canada Travel Retail. Moss joins Brown-Forman from Suntory Beam. He will report to Mike Soskin and be based in Miami.

Birte Syska has been appointed Area Manager, Heinemann, based in Hamburg. Syska will report to Nick Mogford, Director Travel Retail Europe, Middle East & Africa.

Bree Fenton is appointed Trade Marketing Manager, Travel Retail Europe, based in London. Fenton will report to Jeannine Wise, Marketing Director Global Travel Retail.

Victor Hafstroem has been named Key Account Manager, Nordic Travel Retail. Based in Helsinki, Hafstroem will report to O.P. Lappalainen, Director, West Europe Travel Retail.

“These appointments continue Brown-Forman’s planned build-out of its travel retail organisation and continue the company’s commitment to the travel retail industry,” said Senior Vice President, Managing Director, Global Travel Retail, India Middle East & Africa James Perry.

“It is a great sign of Brown-Forman Global Travel Retail’s long-term success to see talented people moving to Brown-Forman and current employees moving into new responsibilities. We are looking forward to watching our growing team continue to drive the company’s travel retail position, including growing our industry, leading the North American whiskey presence.”

Key North American moves for (l-r) Mike Soskin, Sylvia Murray and Dawn McCubbin
New roles for (L-R) Adam Moss, Bree Fenton and Victor Hafstroem
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