Brown-Forman Global Travel Retail has added Woodford Reserve Kentucky Straight Rye Whiskey and Coopers’ Craft Bourbon to its American whiskey portfolio. Both will be presented at next week’s IAADFS Duty Free Show of the Americas (booth 1413).
Woodford Reserve Rye is the third permanent line extension to the brand’s portfolio which also includes Woodford Reserve Bourbon and Woodford Reserve Double Oaked. Master Distiller Chris Morris spent nearly a decade crafting a rye whiskey that was deemed ‘worthy’ of the Woodford Reserve name.
Coopers’ Craft, which celebrates more than 70 years of Brown-Forman’s barrel-making and wood expertise, is the first new bourbon introduced by the company in 20 years. Brown-Forman is claimed to be the only major spirits company that owns and operates new barrel-making cooperages for its spirits brands. Coopers’ Craft has a soft, light flavour profile and is said to be ideal for use in simple cocktails.
Brown-Forman Global Travel Retail said it has placed ‘considerable’ emphasis on growing its whiskey portfolio to meet the worldwide demand for brown spirits. The company will soon be adding The BenRiach Single Malt Scotch Whisky, Slane Irish Whiskey, The GlenDronach and Glenglassaugh Single Malt Scotch Whiskies to its offer.
Brown-Forman Global Travel Retail Director of Americas and Global Key Accounts Monte Wilson said: “The demand for whiskies, particularly American whiskies, plays into the strength of Brown-Forman. We feel that Woodford Reserve Rye and Coopers’ Craft will be terrific additions to our global travel retail portfolio.”
