FRANCE. Belvédère SA has announced a multi-year partnership with Hollywood star and producer Bruce Willis to promote Sobieski Vodka.
Willis will appear in a Sobieski Vodka print-digital advertising campaign and at events in select markets throughout Europe and China.
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Bruce Willis will appear in a Sobieski advertising campaign and at events in select markets within Europe and China |
Through the “˜Truth in Vodka’ campaign Sobieski urges consumers to focus on what’s in the bottle – not “gimmicky marketing nor fancy packaging”. This straightforward message is intended to debunk the myths surrounding overpriced vodkas.
“[The message] has clearly resounded with consumers who have embraced this honest, back-to-basics spirit in record numbers,” Sobieski said. The new campaign featuring Willis will be an execution based on these principles.
“We couldn’t be more pleased with the partnership,” said Groupe Belvedere General Manager Krzysztof Trylinski. “When we were deciding who would be the right spokesperson for Sobieski Vodka, we immediately thought of Bruce Willis. Much like Sobieski, Bruce is not only enormously successful, but is also authentic, likeable, and doesn’t get caught up in superficiality.”
“I am very selective about what products I choose to associate myself with,” stated Willis. “Sobieski Vodka impressed me because of its quality, authenticity and affordability.”
For more information, visit www.vodkasobieski.com.
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