The B&S store at Brunssum has reopened with a new identity, logo and websiteNETHERLANDS. Leading travel retailer and wholesaler B&S Paul Global, a division of B&S, has unveiled a radically expanded and enhanced duty free store serving NATO staff at the Allied Joint Force Command base at Brunssum in the Netherlands.
The B&S store has been operated by the group for the past ten years. The new-look, 800sq m outlet was modernised and expanded in May, and reopened on 8 June. Key features of the store, B&S Paul Global told The Moodie Report, include a new name, new logo, upgraded merchandising and product presentation, backed up by the launch of a new website: www.bs-centralstore.com.
There is also an increased emphasis on certain key categories in the new store. These include cosmetics, fragrances and leading luxury brands in watches and jewellery.
The base houses 1,400 NATO staff, giving the store a potential clientele of 3,500 (including families).
B&S said: “This is a very specific duty free store, due to the fact that it is located within a community. With a customer range of 24 different nationalities with a maximum period of three years at the base, B&S Paul Global is not only running the store, but is also involved in the community, learning from its clients every day. Flexibility and innovation are required to run this business.”
Since the new-look store opened on 8 June, turnover has doubled, the company said. It is currently undertaking a client survey that will help the retailer complete the assortment and improve service.
B&S also operates military stores in Afghanistan through its B&S Köpcke Global division. These are located in camps in Kabul, Mazar e Sharif and at Kandahar Airport. These serve around 50,000 soldiers in total.
The company added: “Our markets begin where most markets end. These shops have been adapted to the cultural palate as well as different country brands, and have been consistently rated the best PX (Post-Exchange) shops in the country.”
B&S Paul Global said it had been able to bring its “global experience, dedicated client-focused approach and strong track record” to these new businesses. The company said it continues to pursue new business segments in the duty free market.
ABOUT B&S
B&S is an international wholesaler and distributor in a host of duty free niche markets. B&S provides food & beverage, bonded products and luxury items operating on a global scale as a one-source-supplier of mixed loads. The company has 60 years of experience in wholesaling and is also active as a retailer in the duty free industry.
The store has been extended to 800sq m, and sales have doubled since it reopened, says B&S Paul GlobalAdvertisement
