Buckley London launches new interchangeable earring sets

Each set allows the wearer to create a new look for every occasion, says Buckley London

Buckley Jewellery will launch the new “˜FourEver’ and “˜Infinity’ interchangeable earring sets from its Buckley London brand at the TFWA Asia Pacific exhibition next week (stand number: C9).

The FourEver set features four sets of stud earrings which can be paired with the accompanying crystal pave earring backing, allowing the wearer to create a new look for every occasion.

The Infinity collection adds a further four colours, giving the wearer a total of eight different options and looks.

The UK company is hoping that the innovative design, high quality finishing and competitive pricing of these new items will make them popular with buyers at the Singapore show.

Buckley London will also be showcasing its latest inflight collection featuring new designs in rose gold and pearl.

In other news, the Buckley London brand has continued to experience excellent sell through with its duty free partners in Asia, the company told The Moodie Report. They include airlines such as Asiana Airlines, Cathay Pacific, ANA, Singapore Airlines, and EVA Air, as well as ground shops (with over 20 new locations) in Sanya downtown duty free, Koh Samui, Kuala Lumpur International Airport, Jeju Duty Free, and Singapore.

The brand continues to see strong growth in Europe, with sales at World Duty Free up by over +50% – this success has led to a proposal by the travel retailer for a pop-up shop at London Heathrow Airport later this year.

The crystal pave earring backing can be paired with the different earring studs, providing wearers with multiple options
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