Buckley London has launched its Spring/Summer 2016 collection, describing it as its “strongest collection to date”.
The new London Rocks, Be You and Eclipse ranges were previewed at last year’s TFWA World Exhibition, where Buckley London made its debut, and are part of a strategic two-year growth plan.
As previously reported, the company has embarked on a brand refresh, introducing sleeker and trendier styles to reach a younger audience, while seeking to maintain its appeal to core customers.
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Be You: Buckley London’s latest collection focuses on the trend towards personalisation |
Buckley London said designs in the new collections pay homage to the charms and landscape of London. According to the brand, London Rocks “perfectly defines the new direction of the brand” with a “˜modern-meets-classic’ offer featuring rose gold, rhodium and gold plating colours, shiny finishes and studded crystals. The collection includes pendants, bangles, friendship bracelets, rings and earrings.
Be You hones in on the personalisation trend and includes pendants in Mother of Pearl and crystals. Personalisation is offered through the addition of a letter initial charm, available free from the Buckley London website with the purchase of a Be You pendant. The collection also includes a polished bangle, earrings and stacker ring in yellow gold plating.
The Eclipse collection, which includes a reversible disc for day and evening wear, is an airline exclusive as is Be Loved, a four piece set with individual letters.
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London Rocks (left) is said to define Buckley London’s new brand direction; Eclipse is available exclusively inflight | |
Buckley London Founder and CEO Adrian Buckley said: “We received a fantastic response when we unveiled our new collections at TFWA Cannes. We are so excited to finally see the products launch to our customers. 2015 was a fantastic year for us, we saw positive growth within the travel retail sector and our new brand approach to incorporate a younger, more trend-focused demographic has received a great reception.
“We believe that these new collections are our strongest yet and we’re confident that the brand will continue to grow in 2016,” Buckley concluded.
Further details of the new collections are available at www.buckleylondon.com.
