HONG KONG. British luxury brand Burberry has unveiled a new design concept for its Scarf Bar in association with Hong Kong International Airport and JCDecaux Transport.
The Scarf Bar pop-up store is sited in the East Hall where it will remain operational until 11 January, 2016.
Burberry launched the Scarf Bar concept in September, offering the opportunity to personally monogram purchases of the brand’s iconic scarf.
To facilitate the brand exposure, surrounding pillars and light boxes offered by JCDecaux have featured the Burberry Autumn/Winter 2015 advertising campaign, drawing the attention of passers-by to discover the scarves.
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Burberry Chief Operations Officer Asia Pacific Karin Ong said: “The highly anticipated and newly launched Burberry Scarf Bar concept store, located at the South section of the departures duty free area, fully enhances the experience of a diverse passenger base at Hong Kong International Airport.
“This prime location doesn’t only showcase the glamorous range of Burberry scarves to the majority of passengers, but also facilitates interaction with them via an incredible experience of monogramming their own masterpiece.”
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