Butlers Chocolates targets gifting market with latest launches

Butlers Chocolates is gearing up to its return to the TFWA World Exhibition with new products targeting informal gifting.

Tasty Pieces – a line which launched recently on the Irish domestic market and will be available in travel retail in the coming months – offers milk, dark and white chocolates in resealable pouches. Flavours include Almond and Butterscotch Bark and Crispy Clusters.

Butlers has extended its Truffle Range with three new flavours: Milk Truffle, Honeycombe Crisp and Milk Salt Caramels.

A new line, crafted with Irish Atlantic sea salt, takes inspiration from Butlers’ Irish heritage and includes a salt crystal-studded dark chocolate bar and a box of sea salt-flavoured chocolate caramels.

Butlers pointed out that all of the new products are alcohol free and suitable for sale worldwide.

Butlers Chocolates is a family-owned Irish company which has produced chocolates in Dublin since 1932.

The chocolatier is pledged to sustainable and ethical practices including a commitment to local sourcing, using recyclable packaging and the reduction of single use plastic. All chocolates are made using sustainably sourced cocoa.

The Butlers factory in Dublin boasts zero waste to landfill and hosts Ireland’s largest solar panel installation on its roof. Since installation it has produced the equivalent energy to produce six million chocolate bars.

Butlers Chocolates’ representatives will be available at H50 Green Village during the TFWA World Exhibition, scheduled to open with a TFWA Get Together on 24 October. The exhibition will run from 25 to 28 October.

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