UAE. Roman luxury house Bvlgari has partnered with Dubai Duty Free and JCDecaux for a striking Valentine’s Day campaign at Dubai International Airport (DXB). The pop-up is running throughout February.
The colourful pop-up, located at the entrance of the First and Business Class Lounges in Concourse B, invites travellers to embrace ‘superlative Italian emotions’ and discover the new Bvlgari Allegra Baciami fragrance.
The pop-up offers a colourful array of Bvlgari souvenirs including colourful polaroid photos.
Superlative Italian emotions: Bvlgari Allegra
The Bvlgari Allegra collection was inspired by Italian emotions. Each scent in the line can be magnified to offer more intensity and numerous personalisation opportunities. The collection comprises five eaux de parfums: Fiori D’Amore, Riva Solare, Dolce Estasi, Fantasia Veneta and Rock’ N’ Rome.
In addition, the Allegra line’s ‘Magnifying Essences’ of Rose, Bergamot, Patchouli, Vanilla and Musk allow the wearer a range of personalisation options to suit every mood and occasion. The Magnifying Essences were crafted by Master Perfumer Jacques Cavallier.
Bvlgari has unveiled three new Allegra creations: Spettacolore, Baciami and the Magnifying Myrrh Essence.
Spettacolore contrasts light and darkness with Iris notes on a backdrop of dusky myrrh. Baciami, which translates to ‘kiss me’ in Italian is an amber-floral scent made with vanilla and gardenia. The Magnifying Myrrh Essence is a white amber veil that blends seamlessly with any scent in the Allegra line. ✈
