Italian luxury house Bvlgari has collaborated with Dubai Duty Free, Dubai Airports and JCDecaux to celebrate the launch of the high-end Allegra fragrance collection by inviting passengers to a unique immersive experience.
Underlining Bvlgari’s brand values, the activation encourages passengers to style and create personalised fragrances while discovering exclusive Allegra essences. The colourful space also showcases Le Gemme jewel-fragrances, inspired by precious gemstones and nature’s rare olfactive gems.
The new perfume collection is featured in a Dubai Duty Free pop-up at Dubai International (DXB) Terminal 3 at the entrance to the Concourse B First and Business Class lounges.
According to the partners, the pop-up delivers premium visibility and offers passengers an engaging experience. They pointed out that Bvlgari is leveraging Expo 2020, which opened in Dubai on 1 October and runs until the end of March 2022, attracting many international visitors to the Emirate.
As reported, Bvlgari partnered with Lagardère Travel Retail in an Allegra pop-up at Rome Fiumicino Airport earlier this month.
The Bvlgari Allegra collection was inspired by Italian emotions. Each scent in the line can be magnified to offer more intensity and numerous personalisation opportunities.
The collection, which made its global travel retail debut with CDFG in Haitang Bay earlier this year, comprises five eaux de parfums: Fiori D’Amore, Riva Solare, Dolce Estasi, Fantasia Veneta and Rock’ N’ Rome.
