Italian high-end jewellery and fragrance house Bvlgari has opened a pop-up boutique at Paris Charles de Gaulle Airport Terminal 2E (in the S4 satellite). It runs from 3 November to 1 December.
The ‘Temple of the Jeweller’ store will showcase the brand’s jewellery and fragrances.
The luxury space is claimed to recreate the elegant interior of a Bvlgari boutique with gold décor and colourful Italian styling.
The temporary boutique celebrates some new and classic lines. First introduced in the 1940s, the Serpenti collection is one of the pillars of Bvlgari’s historic jewellery collection. The latest interpretation, the Tubogas collection, is on display at the Temple of the Jeweller.
Visitors are also invited to discover the new fragrance, Rose Goldea, which was inspired by the rose-gold hue of the Serpenti collection and whose bottle features a mosaic of precious scales. A blend of Damascena rose and musk, it is described as a “seductive floral scent”.
As well as Rose Goldea, perfumery collection Le Gemme is another highlight of the installation.
A gifting service is also available at the pop-up: fragrances and jewellery can be wrapped in ribboned coffrets.
In addition, on 4, 5, 18, 19 and 20 November, an artist will be in residence to illustrate cards with a reinterpretation of a Serpenti necklace. For the duration of the pop-up, Bvlgari is offering the service of sending these personalised cards worldwide.
