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The sweet scent of temptation: Cacharel’s Jellies |
FRANCE. Cacharel (L’Oréal Luxury Products Division) has created a sweet new Jellies fragrance collection, in striped candy-cane-style packaging. Five of the brand’s pillar fragrances (four for the travel retail channel) are available in these portable, fun 20ml limited editions.
Described as light in the pocket and easy on the purse, the mini-size Jellies are said to be ideal for sharing, and offer an ideal opportunity for consumers to discover or re-discover a certain fragrance.
They are also ideal for travel, and the accessible (domestic market) price point of €20 is designed to stimulate impulse purchases.
The five scents featured are Amor Amor (toffee apple red); Scarlett (coral macaroon); Anais Anais (marshmallow pink), Noa (soft caramel) and, in domestic markets only, Amor Amor Tentation (tangy violet).
Cacharel’s Jellies Collection is available now in European travel retail doors, and will be rolled out to the Americas from May.
