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The ‘Say it with Chocolate’ promotion includes the opportunity to personalise gift packs |
Mondelez World Travel Retail (WTR) has teamed up with Blackjack Promotions for Cadbury’s latest “˜Say it with Chocolate’ in-store promotion at London’s Stansted Airport and Heathrow Terminal 5.
The promotion includes sampling of the Cadbury Dairy Milk range and offers consumers the opportunity to personalise packs of three chocolate bars using a selection of stickers which can be applied to a gift sleeve. The personalised stickers include Thankyou!, I (heart) you and Congrats! and three London-specific messages and images: I (heart) London, a classic London routemaster bus modelled in chocolate and a Buckingham Palace-style sentry box and guardsman, also in chocolate.
The activation launches at London Stansted on 15 April and will run until 30 June 2015. At London Heathrow the promotion will run from 2 September until 17 November 2015. Both are supported by bespoke “˜Say it with Chocolate’ gondola end display stands and POS material.
Blackjack Promotions Account Manager Luxury Confectionery World Duty Free Group & Airport Retailers Kay Walker said: “It’s always exciting working with Mondelez and this in-store promotion will give passengers the chance to add a unique personal touch to their chocolate – the perfect gift for friends and loved ones.”
Mondelez WTR Manager Category Marketing Nicole Hatt added: “From our global shopper research we learned that more than 60% of travellers think chocolate makes a good souvenir in a duty free store. To capitalise on this knowledge we developed a promotional concept which draws on the unmistakable visual identity of Cadbury, the number one chocolate brand in the world, and adds value to both shoppers and the retailer.
“The promotion delivers on the three pillars of our “˜Delighting Travelers’ confectionery vision in travel retail – “˜More Shoppers’, “˜More Spend’, and “˜More Often’. This is a perfect example of how Mondelez WTR is driving category growth by using shopper insight to increase store footfall and stimulate impulse purchases,” Hatt concluded.
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The activation is supported by ‘Say it with Chocolate’ gondola end display stands and features six different stickers with London-specific messages and images | |
