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The competition celebrates Cadbury’s British heritage |
UK. Confectionery brand Cadbury has partnered with airport retailer World Duty Free in a promotional competition across the retailer’s stores.
The two-month campaign, which runs from mid-November to mid-January, is designed to celebrate Cadbury’s British heritage as well as to bring ‘visibility, theatre and excitement’ to World Duty Free during the festive season.
One lucky international traveller will walk away with the grand prize of a Mini. Runner-up prizes of discounts off Cadbury purchases will also be given away.
To ensure maximum brand exposure and awareness of the incentive through World Duty Free the promotion will be supported with visual in-store displays, point-of-sale materials and online presence.
In addition tasting activities will be held at London Heathrow Airport’s T3 and T5.
Cadbury Regional Manager Jo Willey commented: “We are constantly on the look-out for exclusive and new ways to engage with new customers and reward those who remain loyal to our brand. World Duty Free’s status in travel retail provides us with an ideal environment to engage our audiences and hopefully, create increased footfall as a consequence. We expect this to be the first of many similar promotions.”
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