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The limited-edition label is an adaptation of Britto’s famous “A New Day” image |
Campari and leading travel retailer Aelia are set to launch a limited-edition art label by Romero Britto to celebrate Valentine’s Day at selected French airports.
The new Campari limited edition will be available in France at Aelia’s BuY Paris Duty Free stores in Paris Charles de Gaulle and Paris Orly airports and at Aelia Duty Free stores in Nice Airport, from 24 January to 20 February.
The launch of the Campari Britto label will be supported by activations at the airports such as Campari by Britto windows, enhanced in-store visibility and podiums.
The new label is an adaptation of Britto’s famous “A New Day” image and is designed to represent the “pulsating heart of Campari and its connection with its lovers everywhere in the world”, Campari said.
The special edition is designed to symbolise “energy and love, joy and passion of life which characterises Britto’s art and the iconic imagery Campari has been generating and regenerating since its birth”.
Britto is world renowned for his colourful and bold art, and the label is designed to inspire the sharing of both art and Campari.
Campari International Global Travel Retail Manager Matthijs Kramer explained: “St Valentines’s Day and the theme of the Britto label with its pulsating heart match one another perfectly. Moreover, Campari has always had art and design at its heart.
“By using our label we aim to celebrate the brand’s imagery and make exclusive art accessible to all as well as celebrate Campari’s own image while St Valentine’s Day makes it a perfect moment to do it.”
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