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The famed Cognac house is poised to launch the second product in its flagship Camus Elegance range – note the intertwined positioning of the lettering, underlining the fact that VSOP is a blend of Cognacs |
FRANCE. Cognac house Camus is to launch the second product in its exclusive Camus Elegance range, following two years of work enhancing the brand’s impact and recognition.
Launched last October at the TFWA World Exhibition, Camus XO Elegance was the first product and packaging developed in line with the company’s new brand positioning.
The soon-to-be-released Camus VSOP Elegance will also be part of “the consistently logical graphic and blend approach of the whole blended range of Camus Elegance”, the company said, adding: “In both blend and packaging it is a clearly superior product at a regular VSOP price.”
The product comprises:
– A gift box with outstanding graphics and colours for maximum on-shelf impact and strong brand recognition;
– A new, modern and dynamic design with a bottle shape specific to Camus;
– A contemporary taste in response to consumer demand.
Camus VSOP Elegance will be shown for the first time at the IAADFS Duty Free Show of the Americas later this month (Booth number: 1732). We’ll bring you more details, including images of what is understood to be a highly innovative new look bottle and label.
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