Canadian drinks executive Sherri Gidney captures readers’ prize as Chiefs win Super Bowl

USA. Sherri Gidney, Sales and Marketing Manager at Crystal Head vodka owner Wine Classics/Globefill Inc., has captured the big prize in The Moodie Davitt Report’s Super Bowl score prediction competition, in association with Gold Bar Whiskey.

The grand final of the American football season – which attracted an estimated 150 million viewers worldwide – was a Sunday showdown at the Hard Rock Stadium in Miami between the Kansas City Chiefs and San Francisco 49ers. Having been down 20-10 as the final quarter began, the Chiefs, led by young quarterback Patrick Mahomes, rallied to pull off a superb victory by 31-20.

Last week, Sherri (who has previously worked with Pernod Ricard and Diageo) joined many others in the global travel retail community in entering our readers’ contest, and forecast a 34-23 victory for the Chiefs. One of just a handful of entrants to predict a Kansas City win (a large majority went for San Francisco), she came close on the final score and crucially, had the precise score differential correct (11 points).

Gold Bar is an official spirits supplier to the San Francisco-based football team, which lost in the Super Bowl to the Kansas City Chiefs on Sunday; the brand owner put forward a grand prize of 49 5cl mini bottles of Gold Bar plus a 49ers jersey

Courtesy of our friends at Gold Bar Whiskey, she wins 49 Gold Bar Whiskey 5cl minis and a San Francisco 49er jersey.

There will be disappointment for the San Francisco-based Gold Bar team; this season the brand became the official whiskey partner of the 49ers.

As reported, the ultra-premium Gold Bar collection is available in multiple locations, including at the recently opened Gold Bar Whiskey Bar on the main concourse at Levi’s Stadium, San Francisco. In a related travel retail move, Gold Bar has been building awareness in its home city with a major campaign through duty free retailer DFS at San Francisco International Airport.

We thank Gold Bar Whiskey for its support and readers around the world for taking part in our latest competition.

Gold Bar at Levi’s Stadium, San Francisco (above) and at the DFS duty free shop at San Francisco Airport (below)

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