Electronics retailer Capi has launched a ‘Made in Holland’ edition of the Philips 9000-series shaver, now on sale at Capi stores in the Netherlands.
Created specially for airport travellers, the Holland Heritage Shaver was officially unveiled on 28 November in Capi’s flagship store at Amsterdam Airport Schiphol.
Manufactured in the Netherlands at the Philips factory in Drachten, the new limited edition is said to be ideal for travellers who are looking for a “˜Made in Holland’ gift.
“To emphasise the Dutch heritage of both companies, the famous Delft blue print is used on the packaging, something that will appeal to international travellers,” Capi noted.
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The Holland Heritage launch included VIP guests such as Royal Philips Executive Committee Member and Philips CEO Consumer Lifestyle Pieter Nota (second from right) |
The Holland Heritage comes with a separate trimmer and cleansing brush and can be used cordlessly for up to 50 minutes. The 9000-shaver uses V-track precision blades, designed to shave in every angle and follow a man’s every contour for “the perfect shave”. It comes with a Philips toiletry bag exclusively created for this edition.
Royal Capi-Lux Managing Director Peter Wiggers said: “We are happy to launch this product with the top management of Philips. We believe to be one of the few electronics retailers in the world able to provide a platform for unique products such as this Holland Heritage shaver. We know our customers and we know exactly what they want. In this local heritage product, travellers will find something truly Dutch with the high quality they expect from Philips and Capi.”
Capi said its close relationship with suppliers of leading A-brands and premium brands is “paramount” in creating exclusive and limited edition products for travellers.
Philips Global Channel Manager Travel Retail Steven van Dortmond commented: “We are very proud of our Holland Heritage shaver. With strong partnerships and collaborations like this one with Capi, we truly capture the potential and value of the travelling consumer. Understanding our target consumers and creating relevant solutions for them is at the heart of our organisation. We are truly happy to have made this exceptional personal care product together with Capi – a strong partner who shares our Dutch heritage.”
