Leading airport electronics retailer Capi has launched the latest headphones from Beats by Dr Dre – the Beats Studio 2.0 – in its stores at Amsterdam Airport Schiphol, well ahead of domestic markets.
Beats by Dr Dre is the flagship brand of Beats Electronics, a manufacturer of audio products and equipment co-founded by artist and producer Andre “˜Dr Dre’ Young. The company claims that its first product – Beats by Dr Dre Studio headphones – put the brand on the map, “capturing the hearts and ears of consumers and creating a demand for a premium sound experience”.
The original Beats headphones have now been redesigned and reengineered. Made of lighter materials, the new Beats Studio headphones have a more streamlined look and are said to be more comfortable to wear. The product features adaptive Noise Cancelling, RemoteTalk – a functionality allowing the wearer to take incoming calls – and comes with a 20-hour rechargeable battery.
This latest addition to the Beats range will be promoted in Capi stores at Schiphol Plaza, making the headphones available to a wider public in the Netherlands for the first time. The headphones retail at €299.00.
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The new Beats Studio headphones have a more streamlined look and features adaptive Noise Cancelling, RemoteTalk and comes with a 20-hour rechargeable battery |
“When it comes to launching new and exciting electronics such as the new Beats Studio headphones, we want it to be in the biggest (retail) spotlight possible – airports. And airport retail means Capi,” said Sjoerd Pereira, Sales Manager of Penhold BV, which distributes Beats in the Benelux region.
“Because Capi is an international trendsetting company, Beats chose them as one of the worldwide key launch partners. Many people who travel use a pair of headphones, and the new Beats Studio is the perfect item to travel in style, with confidence and music,” Pereira added.
Royal Capi-Lux Managing Director Peter Wiggers added: “Capi is the ultimate platform for suppliers of trendsetting and innovative electronics brands: we have inspiring shops at the most exclusive locations in the world – airports. We offer travellers a very focused product assortment of niche brands, leading A-brands and our own brand MiTone. Beats products fit our profile perfectly and the new Beats Studio is a valuable addition to our assortment.”
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