Travel retail electronics distributor Capi Trading has added a line of new Hugo Boss fish leather cases for the iPhone 5 to its assortment.
The 100% salmon leather cases, said to combine function and exclusive design, come in three colours – green, purple and gold – and feature the signature Hugo Boss metal logo tag.
According to Capi the leather for the cases is produced in an environmentally-friendly way and gained as a by-product of food production.
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The 100% salmon leather cases feature the signature Hugo Boss metal logo tag |
Capi Trading General Manager Jaco Vlemingh believes the cases will be a hit in travel and duty free retail.
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The leather is said to be produced in an environmentally- friendly way |
“Smartphone cases are fashion items,” he said. “People use them as a means of expressing their personality. Our business partners make these cases available to customers at airports, in the military or diplomatic world. These stylish and fashionable Hugo Boss cases will definitely appeal to cosmopolitans.”
Frank Hackmann, European Director of STRAX, distributor of Hugo Boss, commented: “Through the exclusive license with Hugo Boss we can offer the market a very attractive luxury and premium brand. In Capi we found an innovative store concept, inspiring locations and an organisation that understand the importance of exceptional in store communication and exceeding consumer expectations.
“Fine craftsmanship and elegant design are no strange words for either Hugo Boss or Capi. Airport locations are not new to us. They offer us brand exposure in an inspirational environment which feels like home to our target audience. We are looking forward to expanding our cooperation with Capi,” he concluded.
Capi Trading distributes Hugo Boss cases exclusively in the duty free and travel retail market via Dutch distributor Telecom Lifestyle Fashion.
About Capi Trading
Capi Trading (part of B&S International) is the dedicated business partner in electronic consumer lifestyle products for airport retailers, travel retailers, ferry and cruise line companies as well as and military and diplomatic suppliers. Based on the available shopping space and the customer/passengers profile, Capi Trading offers several retail concepts, such as a soft-franchise formula, a shop-in-shop and a wholesale option.
Capi Trading is a subsidiary of Royal Capi-Lux. With 38 dedicated shops at main airports in Europe and South Africa, Royal Capi-Lux ranks among Europe’s leading companies in airport retailing in the field of electronic consumer lifestyle products. Capi Trading claims its focus on and retail background in airport, travel and duty free sets it apart from other wholesalers and distributors.
