FRANCE/UK. Shopper specialist agency Capture has worked with LS travel retail to design and implement new branding and a new store concept currently being piloted at Marseille Provence Airport. As reported, the store was inaugurated this week.
Capture designed a full point-of-sale material toolkit, including elements from posters and price labels to wine maps tailored to the local region. A full set of brand guidelines will be used in the roll-out to ensure brand consistency across Aelia stores worldwide.
The agency noted that the new concept, focused on the “˜art of the gift’, includes an entirely new store layout and design, intended to increase the presence of digital media and better support new product launches.
Creative Director Ken Miller said: “We were thrilled to work on the Aelia rebranding project as we were not only tasked with designing and artworking all in-store POS assets, but we also helped the client to formulate their updated creative vision – including defining the use of the all-new Aelia logo, selecting typefaces, generating a new colour palette and devising a graphic style that would encapsulate the “˜art of the gift’ shopping experience.”
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Capture helped devise a brand new look for Aelia’s ‘next generation’ store |
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