AMERICAS. Carolina Herrera, part of Puig, has partnered with Avolta to unveil two colourful cross-category pop-ups in Mexico City International Airport Terminal 2 and Buenos Aires Ezeiza International Airport Terminal A.
Dressed in the signature bold-red hue, both pop-ups take inspiration from the brand’s Alegria de Vivir mantra about empowered femininity and sophistication.
The animations were launched during the festive period and invite travellers to indulge in luxurious olfactive experiences while exploring Carolina Herrera’s extensive product portfolio.
Good Girl Blush, a reinterpretation of the classic Good Girl Eau de Parfum and housed in a delicate blush-pink stiletto flacon, is the central launch of both animations.
Other highlights include the Good Girl, Bad Boy, 212 and CH fragrances, presented alongside a selection of travel retail-exclusive products.
Notably, both animations offer Herrera Beauty makeup products, highlighting the multi-axis portfolio of the brand.
They feature the Fabulous Kiss Lipsticks, Fabulous Eyes Mascara and the Good Girl Liquid Blush. The latter is a versatile liquid blush that glides seamlessly on the skin. It has been infused with skin-nourishing ingredients that create a natural flush of colour and keep the skin moisturised for up to 12 hours.
Beauty Advisors are on hand offering flash makeup services and bespoke product recommendations to help travellers achieve different Carolina Herrera beauty looks.
At Ezeiza Airport, travellers can shop the brand’s Lucky Charms fragrances. Lucky Charms is an exclusive collection of six floral scents housed in colourful two-toned bottles that come with interchangeable and customisable Herrera Beauty charms.
To support the activations, Carolina Herrera launched a two-month digital, social media, influencer and OOH media campaign to build awareness and engage with travellers before they visit the airports. The campaign, which featured Sense of Place elements, reached 50 million impressions in Buenos Aires and Mexico City during its run.
Puig Travel Retail Americas General Manager Felipe Grant commented: “The launch of our latest Carolina Herrera pop-ups in Buenos Aires and Mexico City in partnership with Avolta is a testament to our commitment to delivering an unparalleled cross-category travel retail and consumer experience in the Americas.” ✈
