INTERNATIONAL. Welcome to this latest edition of Category Insight, our series dedicated to travel retail’s major product categories.
In these pages we home in on the confectionery & food business and speak to several leading retailers that are championing the category’s role as a driver of footfall and conversion.
For Lagardère Travel Retail, that means an emphasis on “disruptive activations, exclusive products and strong promotions” with supplier partners, says Stéphanie Zakarian, Head of Confectionery at the retailer’s Duty Free Global division.
In another profile piece, Dufry Global Head of Category for Confectionery Philippe Moryl talks about the place that local and regional items play in the company’s global category strategy.
He addresses how the recently completed business combination with Autogrill can open up new opportunities for food & confectionery, with hybrid formats and cross-selling.
We also speak to the supplier community about trends in the category, the opportunities for their brands and how confectionery & food can play an even greater role in enhancing travel retail’s reputation.
Please enjoy this edition of Category Insight with our compliments. ✈
*Click here for our full October Magazine and supplement content, published last week to coincide with TFWA World Exhibition.
