Brand News
Prada Beauty’s Copenhagen Airport campaign sets new benchmark for data-led retail theatre
The Copenhagen activation reflects L’Oréal Travel Retail’s broader Pentarchy strategy through a combination of immersive storytelling and data-led insights.
Misaka Whisky Founder & Managing Director Harry Kartasis hailed the listing as a milestone, noting Fiji has been a target destination since the brand’s May 2024 launch.
A merger would have major ramifications for travel retail, marrying the US group’s star-studded Estée Lauder to La Mer portfolio with Puig’s Carolina Herrera to Charlotte Tilbury and Rabanne line-up.
The opening reinforces the travel retailer’s strategy to build a curated “luxury fashion boutique zone”, featuring key global brands since winning the DF4 zone (Fashion & Boutique) concession at the airport in 2023.
A trio of Spanish influencers brought the Toblerone Crunchy Popcorn launch to life, generating real-time content across reels, stories and behind-the-scenes formats.
The long-awaited comeback performance by blockbuster Korean boy band BTS on Saturday (21 March) in Seoul spurred not only a fan frenzy but a retail bonanza (UPDATED).
The exhibit will bring together pastry chefs, painters, chocolatiers, sculptors and multidisciplinary creators to present their own egg-inspired creations.
The immersive activation featured localised experiences, brand collaborations and the launch of the first permanent House of Suntory shop-in-shop.
The speciality packaged foods opportunity comprises a 17sq m unit at Level 6, Departures West Hall, while the children’s toys, books and entertainment concession includes a 58sq m space at Level 6, Departures Southwest Concourse.
Available in global travel retail, the launch represents the latest evolution of the Hero franchise, continuing the brand’s exploration of modern masculinity through themes of duality.
Chung’s appointment underlines Rémy Cointreau’s continued focus on strengthening its travel retail presence in Asia Pacific.
The Boulevard Edit has opened in T1 as a multi-brand concept while in T2 Lacoste, Longchamp and Zegna have opened boutique spaces.
The limited-edition Rouge Allure Velvet and Le Crayon Lèvres collection as well as the redesigned N°5 Eau de Toilette feature campaigns starring Chanel Brand Ambassador Margot Robbie.














