Brand News
Pringles highlights savoury snack surge and marketing innovation at TFWA Singapore event
Citing data from m1nd-set, the brand highlighted the growing importance of travel retail, with market value reaching US$69 billion – 10% of which comes from the food category.
The Prosecco Superiore is the only limited-edition and travel retail-exclusive expression in the wine producer’s portfolio.
Citing data from m1nd-set, the brand highlighted the growing importance of travel retail, with market value reaching US$69 billion – 10% of which comes from the food category.
Running throughout this month, the campaign highlights the premium spirits company’s best-selling single malt Scotch whiskies, Old Pulteney and Balblair, along with Scottish gin Caorunn.
Running throughout May, the immersive pop-up showcases retailtainment elements and the brand’s key fragrance collections.
We feature highlights from this week’s Moodie Davitt Report WeChat Official Account, with our follower base climbing steadily to 5,919.
The campaign highlights premium performance eyewear with the tagline: ‘In a world of filters and simulations, the future isn’t virtual – it’s Ultra real!’
Montblanc has reopened its boutique at Istanbul Airport in partnership with ATÜ Duty Free, a joint venture between TAV Airports and the Gebr Heinemann/Unifree Duty Free partnership.
The US District Court for the Eastern District of Virginia, in a ruling issued by Judge Leonie M. Brinkema, upheld the US Trademark Trial and Appeal Board’s decision to invalidate General Cigar’s Cohiba trademark registrations following proceedings initiated by Cubatabaco.
“We know how important it is to focus on personalisation, sense of place and experience if we are to attract the attention of Gen Z consumers,” says Nestlé ITR General Manager Frédéric Porchet.
Sleiman steps up from a Middle East regional role to take on the new challenge with the Winston, Camel and Mevius cigarettes brands owner.
The confectionery company is marking I Love Reese’s Day (18 May) with a high-visibility campaign across key international airports and a homepage makeover of The Moodie Davitt Report.
The joint venture entity, BHPC Fragrance Co., will drive end-to-end strategic development of the Beverly Hills Polo Club fragrance category – encompassing product innovation, marketing and distribution.
