Travel Shopping Exclusives
Interview: Peter Zehnder on how Lindt turned a viral trend into a global bestseller
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder talks about how Lindt has embraced social media virality, premiumisation and immersive storytelling and how these have become central pillars of the travel retail success playbook.
Hot chocolate. Dessert storms. Fast-growing fragrances and encouraging all-category growth. Read on for continued evidence of a remarkable resurgence at the world’s biggest single airport duty-free location.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder talks about how Lindt has embraced social media virality, premiumisation and immersive storytelling and how these have become central pillars of the travel retail success playbook.
The launch builds on the viral Dubai Chocolate trend, elevating the concept with a travel retail-exclusive offering that highlights the city’s culinary and cultural influence.
Bowmore Appellations is a whisky series created in collaboration with leading European wine regions. Its Indian travel retail launch coincides with the opening of a Suntory Global Spirits shop-in-shop in Mumbai Arrivals.
The ‘Smoothness Mastered’ campaign features a visually impactful floating bottle wall, developed in collaboration with visual merchandising specialists Levita.
The Moodie Davitt Report Managing Editor Ameesha Raizada was on location at the Värtateminalen ferry terminal in Stockholm on Tuesday (27 May) to take a closer look at the €8 million upgrade.
Shiseido Travel Retail’s ambition is to create a ‘New Culture of Beauty’ inspired by the company’s Japanese heritage, expertise in skin beauty and wellness, and continued investment in research and development.
The month-long activation reinforces the brand’s sustainability goals, incorporating materials used from previous installations at the airport.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 5,933 followers) and Moodie Davitt Report China Travel Retail Express (2,482 followers), which publishes daily.
The Whimsical Watering Can is available exclusively in travel retail from the end of May while stocks last.
Running throughout the summer, the activation transforms Iona’s retail space into a vibrant, story-driven environment with playful themes, colourful installations and cruise-wide integration, delivering a standout shopping experience.
This highly exclusive release is limited to 180 bottles globally, with only three reserved for Korea.
