Ecommerce and Digital Media
Hennessy and designer Shuting Qiu collaborate on immersive Asia Pacific Lunar New Year campaign
Hennessy’s Lunar New Year activations combined a vibrant fashion collaboration, immersive experiences and traditional cultural and culinary elements to usher in the Year of the Snake in key regional airports.
Running across key duty-free locations in Asia Pacific, Europe and North America, the campaign captured the transformative spirit of the Chinese Zodiac snake.
All customer lanes at the airport’s MLCP feature FASTag counters, enabling faster entry and exit while eliminating the need for manual receipts or cash/card transactions.
“Receiving this award is a testament to our dedication to enhancing travel experiences through innovative solutions,” says Plaza Premium Group Managing Director of Smart Traveller Simon Huang.
This initiative underscores L’Oréal Travel Retail’s ‘Seize what is starting’ vision of crafting tech-driven personalised beauty experiences that create lasting connections with travellers.
The confectionery company will showcase the playful Tic Tac Lilliput collection, premium Ferrero Rocher Iconic Gift tin and innovative Kinder Let’s Story digital concept at the Americas show.
The store, described by Abu Dhabi Airports CEO Elena Sorlini as “a new standard for passenger experience”, is a partnership with the London retail brand renowned for its exclusive sneakers and streetwear.
Unifree Duty Free has launched a new loyalty programme, titled Unifree x Me, which aligns with the global loyalty programme developed by partner Gebr. Heinemann. The company has also introduced a click & collect service at İstanbul Airport.
This agreement reinforces the partnership between JCDecaux ATA Saudi and DACO, extending the management of advertising operations at the three airports, in place since 2010.
As Lancôme commemorates this key milestone, the elegant campaign reinforces its leadership in luxury beauty and underlines the power of L’Oréal Travel Retail’s ‘Pentarchy’ collaborations.
Across social media, leading brands and retailers showcased their Valentine’s Day initiatives through eye-catching visuals, passenger engagement and storytelling.
In the first episode, ARI Chief Commercial Officer & Deputy CEO Anthony Kenny discusses the company’s focus on customer experience and the importance of strong partnerships.
The partnership highlights the growing importance of optimising passenger flow, dwell times and customer interactions to maximise revenue and improve the overall airport retail experience.
