The dynamic campaign features a dedicated WeChat Mini Program, airport lounge-themed pop-up, live makeup classes and partnerships with Rosewood Sanya and Alipay.
Curated
Coccinelle Head of Global Travel Retail Giada Cappelletti discusses the Italian leathergoods brand’s ‘consumer-centric’ approach to engaging and recruiting customers in the channel.
Rituals Head of Travel Retail EMEA & Americas Lotte Rozemuller addresses how retail spaces can be tailored to create a holistic shopping environment, easing passenger stress.
Shiseido Travel Retail Vice President Marketing Siv Chao shares the top five ‘Beauty in Motion’ trends that were unveiled at the recent TFWA Asia Pacific Exhibition & Conference.
The animation features an educational augmented-reality game, sample vending machine and consultation area and marks Shiseido’s first-ever pop-up in Block C.
The pale-pink rosé is made with Merlot grapes from Valpolicella and offers intense floral aromas with raspberry and red fruit notes on the palate.
Koskenkorva Vodka, which already has a strong presence in the Nordics and Germany, plans to further expand its presence in global travel retail.
Ferrero Travel Market will be showcasing the playful Kinderini biscuit line at the upcoming IAADFS Summit of the Americas (14-17 April) ahead of the expression’s regional launch in September.
NITR is showcasing its ‘Together We Grow’ sustainability platform and Sustainably Sourced cocoa range among other novelties and channel exclusives from its KitKat, After Eight, Nescafé and Smarties brands.
During a panel discussion at the recent Asia Pacific Travel Retail Association India Conference, Whyte & Mackay Regional Director Clarisse Daniels also highlighted the power of distinctive in-store experiences to meet the desire for inspiration and discovery.
In this guest column, Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder addresses the vast opportunity represented by the Indian traveller.
The collection comprises the Lumière de L’Océan highlighter, Les 4 Ombres Rivage and Coral Treasure eyeshadow palettes, Abyssal Blue Waterproof Eyeliner, Lagoon and Sundrop Le Vernis nail polishes, Mermaid Blow Baume Essentiel, Vibrant Coral Blush Duo, two new Rouge Allure Laque and two new Rouge Coco Baume shades.